As a new player in the market, REFINED needed a video as a self-introduction to the public. The video focused more on brand value communication, conveying the vibe of the brand to the viewer, while the products were shown subtly to establish REFINED as a feminine care FMCG brand.

RT-Mart is a nationwide fast-growing hypermart chain in china. The MKT team would like to promote their “imported goods” section and make the brand image looks more “international”. We created a story, featuring a British student, Daniel sharing his Shanghai experience. He told about how he found Shanghai as a charming metropolitan and how he get his English Earl Grey tea (and other imported product) from the friendly neighbourhood hypermart. The video is shown on 40 outdoor LED screens across China.