REFINED, THE BRAND
REFINED, THE BRAND
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My role: Brand Identity & Packaging Design
REFINED is a feminine care FMCG brand, offering high-performance & eco-friendly products, with the mission to empower women to live life to the fullest. The company’s products fall under the premium positioning, targeting 25-39 females with high health consciousness. I designed and created the visual identity for REFINED based on the brand essence.
The Logo
The Logo
A logotype is chosen as the primary logo lock-up to promote name recognition. Sleek serif strokes are used to give a feeling of elegance and refinement. The diamond shape below resembles a diamond glowing from within, which resonance with the brand tagline “Confidence from within”.
The Palette
The Palette
The brand’s palette consists of colours derived from different skin tones of different ethnicities, suggesting intimacy. The warmth of the tones is like a gentle hug, supportive and comforting.
The Photos
The Photos
When it comes to model images, the direction is set to be diversified and inclusive, covering models with all body types and skin colours. REFINED promotes body positivity and encourages women to be comfortable in their own skin.
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