Entering the market as a new brand, we strived to establish ourselves by highlighting product features/differentiators. Extra attention is given to product listing titles & categories to ensure the products appear accordingly on consumers’ search results. Cover videos are used to proactively pitch the product to the viewer upon landing.

Offspring only entered the marketplace 3 years after it was established. The goal was more on transferring the website shopping experience onto Lazmall & Shopee. Despite the marketplace's limitations, we managed to set up a storefront that retained all the product bundle options, allowing customers to freely select diaper bundles with different quantities, types, sizes and designs.